$2M+
Annual Spend Managed
Flat Fee
No % of Spend
Google
Certified Specialists
4.6★
Client Rating

What Our Google Ads Management Covers

We handle everything from campaign architecture through ongoing optimization. You maintain full ownership of your ad account — always.

Campaign Strategy & Setup

Before spending a dollar, we build the right foundation:

  • Keyword research and negative keyword strategy
  • Campaign and ad group architecture
  • Search, Shopping, Display, and Performance Max setup
  • Conversion tracking via GA4 and Google Tag Manager
  • Audience segmentation and remarketing lists
  • Competitor ad analysis and positioning strategy

Ongoing Optimization

A campaign set up and left alone bleeds money. We optimize every week:

  • Bid strategy adjustments based on conversion data
  • Search term report review and negative keyword expansion
  • Ad copy A/B testing (headlines, descriptions, extensions)
  • Landing page performance analysis and recommendations
  • Quality Score improvement across keywords
  • Budget pacing and impression share monitoring

Conversion Tracking & Attribution

You can't optimize what you don't measure. We set up accurate, granular tracking:

  • Phone call tracking (per campaign)
  • Form submission tracking
  • E-commerce purchase and revenue tracking
  • Micro-conversion tracking (scroll depth, video views, PDF downloads)
  • Multi-touch attribution modelling

Reporting

Monthly performance reports show cost per lead, conversion rate by campaign, impression share versus competitors, and recommended next actions. No vanity metrics — just business outcomes.

Campaign Types We Manage

We're platform-agnostic — we recommend the campaign types that match your goals, not the ones that are easiest to manage.

Google Search

Capture high-intent buyers actively searching for your service. Search campaigns remain the highest-converting ad type for most service businesses.

Google Shopping

Product listing ads for e-commerce businesses. Feed optimization, merchant center management, and bid strategy tuned to ROAS targets.

Performance Max

Cross-channel AI campaigns managed with proper asset organization and audience signals — not the "set it and forget it" approach most agencies use.

Google Ads FAQ

What's the minimum ad spend to work with you?

We work with clients spending as little as CAD $1,500/month on ads. Below that threshold, it's difficult to gather the data needed for meaningful optimization. We'll tell you honestly if paid search isn't the right channel for your budget right now.

Do I own my Google Ads account?

Yes, always. We work inside your account or create a new one in your name. You have full admin access at all times. If you ever leave, the account and all its history goes with you — no holdbacks.

How quickly can you launch a new campaign?

For a new account with clean conversion tracking, we can have campaigns live within 5–7 business days of kickoff. For existing accounts we're taking over, the transition typically takes 3–5 days to audit, restructure, and relaunch.

Do you manage Meta or other paid social ads?

We focus on Google Ads and occasionally Microsoft Advertising (Bing). For Meta (Facebook/Instagram) or programmatic display, we'll give you an honest assessment of whether those channels fit your goals or refer you to a specialist.

Stop Paying More to Spend More

Book a 15-minute discovery call. We'll audit your current Google Ads account (or recommend the right starting structure if you're new to paid search) and show you where the money is going.

Book a Discovery Call