What Our Google Ads Management Covers
We handle everything from campaign architecture through ongoing optimization. You maintain full ownership of your ad account — always.
Campaign Strategy & Setup
Before spending a dollar, we build the right foundation:
- Keyword research and negative keyword strategy
- Campaign and ad group architecture
- Search, Shopping, Display, and Performance Max setup
- Conversion tracking via GA4 and Google Tag Manager
- Audience segmentation and remarketing lists
- Competitor ad analysis and positioning strategy
Ongoing Optimization
A campaign set up and left alone bleeds money. We optimize every week:
- Bid strategy adjustments based on conversion data
- Search term report review and negative keyword expansion
- Ad copy A/B testing (headlines, descriptions, extensions)
- Landing page performance analysis and recommendations
- Quality Score improvement across keywords
- Budget pacing and impression share monitoring
Conversion Tracking & Attribution
You can't optimize what you don't measure. We set up accurate, granular tracking:
- Phone call tracking (per campaign)
- Form submission tracking
- E-commerce purchase and revenue tracking
- Micro-conversion tracking (scroll depth, video views, PDF downloads)
- Multi-touch attribution modelling
Reporting
Monthly performance reports show cost per lead, conversion rate by campaign, impression share versus competitors, and recommended next actions. No vanity metrics — just business outcomes.